The constrictive nature of the COVID-19 has prompted innovative action among tourism management bodies around the globe. Seeing how worldwide travel movement has been significantly reduced since the start of 2020, certain enterprises have ridden the wave of technology and online presence. At the same time, everyone’s travel bug has grown stronger as each day of Coronavirus inhibitions continues with vigour.
As a reactionary response, Israeli startup Wishtrip has launched an interactive game App to feed your wanderlust even further. The company has designed a budget-friendly, easy-to-use mobile app whereby destination managers create games oriented to their visitors. A comprehensive platform with “game builder” features that provide tailor-made templates to site admins, so they can customize game options according to their chosen geography, tourism attractions and must-see spots; therefore re-focusing their marketing strategies during the uncertainty of this pandemic.
This new app has no limit on the number of games available, and they can be created within various languages, in a wide spectrum of themes and levels to be played. They are all oriented towards the interests of various age groups and geographical locations, with the aims of attracting local tourism and empowering attractions and Small to Medium Enterprises currently struggling to survive. For many of these attractions, international visitor income will not be sufficient for the time being, which is why alluring domestic travellers is a mechanism that will cauterize the wound, even if it is temporary.
Owner and CEO of Wishtrip, Bezalel Lenzizky advocates for virtual travel opportunities, even though a destinations’ main focus might not be transferred through a smartphone: “Statistics show that nearly 60% of people don’t go more than one hour without using their smartphone in some way. While constant phone use can be frustrating, especially for destinations that want visitors to focus on a site’s natural beauty, the power offered from smartphones provides an unparalleled opportunity to create a positive, educational, and interactive experience for guests.”
Certainly, the travel industry is taking its fair financial beating due to a fallback in international travel, but it can rejoice through adjacent promotion and a closer, more intimate interaction with the local, regional and national markets, which are aching to visit nearby attractions. Today, the best way to do so is by means of online marketing and free/low-cost and accessible local travel, through a smartphone or a laptop.