Last week, the pioneering virtual event “ A Sip of Israel in North America” was held by Israel Wine Producers Association (IWPA), in partnership with the Israel Ministry of Tourism in the US (IMOT).
The online tour featured wineries from every region in Israel (Tel Aviv, Galilee, Golan, Jerusalem and Negev), and comments from the winemakers themselves and their representative directors in North America (Western, Midwest, Canada, Northeast and Southeast). Although the online experience did not allow travel advisors to smell or taste the wine from afar, the IWPA offered specailized wine packages to participants who wanted a complete immersion to Israeli wine.
Chad Martin, The IMOT Director of Northeast Region, emphasized the crucial partnerships made through wine and tourism: “We have done a number of collaborations with the IWPA on a regional basis, but with webinars and virtual tours on the rise, Josh and I saw an opportunity to do something much bigger. The Ministry of Tourism has long wanted to get the point across that not only is Israel a wine destination, but with the convenience of Israel’s small size, a wine experience can easily be added to almost any day of touring.”