Due to COVID-19 pandemic, Mexico lost 93.7% of its revenue in tourism. The most dramatic drop was recorded in air travel, as numbers fell by 98.1%. In April 2019, 1.6 million travellers flew to the country, but in 2020 the number dropped to 31,100 travellers. In order to revive the tourism industry in the post-COVID-19 world, Mexican authorities are planning to introduce a series of recovery activities, including a new promotional campaign. According to Miguel Torruco, Secretary of Tourism in Mexico, full recovery should be accomplished by 2023.
“Piensa en Mexico” [Think of Mexico] is Mexico’s new promotional campaign that seeks to promote the beauty and wealth of Mexico’s 32 states. It includes a tourist routes plan that will strengthen local and regional tourism products and services close to the main tourist sites of the country. Each of these routes has been planned with a maximum distance of between 3 and 4 hours of driving, having as a starting point the main cities of each state and heading to different tourist attractions across the country.
“This potential reach is of great value and interest to the states since they will be able to enjoy the large-scale promotion of a strategy that advertises the most attractive destinations they have through channels with high market penetration: such as pay television and digital platforms”, said Carlos González, director of Visit México.
Source: Tourism Review