Following the previous “On Stage Alaska”, Holland America Line is adapting to COVID measures with an updated online version. It is designed to maintain the same parameters of the original: inspiring customers by providing information about culture, history, transport and travel opportunities. Holland American Line experts broadcast live Q&A sessions to answer crucial questions. Travel advisors promote this event in their local cluster and invite relevant guests and clients to join from the comfort of their home.
The CEO of Holland America Line, Gus Antorcha, explains the purpose of the program and its’ inherent relationship with Alaskan experts: “’On Stage Alaska’ is one of our most successful programs and has proven effective in boosting Alaska bookings for our agency partners, so with the need to remain distant we found a unique way to offer this program and keep Alaska top-of-mind for the 2021 season. There’s no better way to learn about Alaska than from people who know it best, and between our expertise of having been in Alaska for more than 70 years and the Journey Hosts who have lived it, we’re setting agencies up to successfully sell this region with an event that costs them nothing.”