USA

American Citizens opt for Greece and Italy as their main European holiday destinations

American Citizens Opt for Greece and Italy as Their Main European Holiday Destinations

American Citizens Opt for Greece and Italy as Their Main European Holiday Destinations 1280 719 admin

The major public transport service in Europe and the UK, Trainline, has been researching travel destination interests among their American customers. The company traced more than 4.5 million Google searches in the last 12 months, analysing data for more than 300 worldwide destinations.  Their conclusions were riveting, to say the least!

The most searched European nations were Italy and Greece. Considering their neighbours, 16 states (mostly trump supporting) opted for Mexico and 14 looked for Puerto Rico for their potential holiday. These are the top international searches for Americans:

1. Puerto Rico
2. Greece
3. Italy
4. Costa Rica
5. Japan
6. Canada
7. Mexico
8. Jamaica
9. The Bahamas
10. Thailand

Search Volume by State - Domestic TravelAs for domestic travel, Hawaii was the most popular staycation. Florida State, for example, ventures Northwards to New York, and Hawaiians seem to prefer the Vegas nightlife. Among national trips, Michigan came in 4th place, closely followed by Florida, Chicago, New Orleans, Atlanta and Seattle.

Search Volume by State - Domestic Travel

The statistics gathered by Trainline, which involved 4.5 million keywords across Google data-streams, is extremely useful to determine travel patterns of  American citizens, both internationally and domestically. It is also a way for every state and country to adjust their marketing strategies towards their American target clusters, and consider brand adjustments and re-adjustments, depending on positive or negative feedback.

A large Number of US Passengers Is Ready to Fly Again

A large Number of US Passengers Is Ready to Fly Again 1920 1080 admin

A survey conducted by Xenophon Analytics in Washington DC, which consisted of 200,000 opt-in frequent flyers across the USA, estimates that 60% of them will catch a flight within the next 6 months. Of these, 63% are planning on personal travel while 10% will be travelling for business and 27% will be travelling for both. For the ones travelling for pleasure, 2/3 of them will be taking a holiday or vacation and 1/3 will be attending an event such as graduations, weddings or anniversaries. This poll, conducted with the firms’ Frequent Flyer Database was done between May 28 through June 18, and the margin of error is +/- 2%. The majority of participants ranked high their expectations of social distancing, face masks for crews and passengers, availability of hand sanitizer, good aircraft disinfection procedures, and an increase in the use of touchless technology.

David Fuscus, the President of Xenophon Strategies has said this on the matter: “Large numbers of air passengers are ready to begin flying again, which is good news for the airline industry. Over the past four months, global aviation has been devastated by the COVID-19 pandemic with fewer flyers, job cuts, grounded aeroplanes, and deferred or cancelled aircraft orders.”⠀