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eDest analyzes the overall image of a destination and the perception of selected destination features that affect the tourist experience and destination image, and compares them with the destination’s main competitors.

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Identification and deep analysis of the best of the best among tourism businesses comparable to yours, to help you improve business processes and boost sales. Tailor made to suit your needs and resource capacities.

Know your guests even better. Invest in what matters. Give your guests an exceptional experience that will make them come back. We provide the whole survey package to do so – from the design of the questionnaire, questionnaire administration to the data analysis and interpretation. Tailor made for you in every aspect. Be more confident in your business decisions by surveying your guests with our online guest surveys.

Analysis of online guest reviews available on specialized review sites to get a deep insight into your online reputation and reputation of your main competitors. Know what your guests like and what to improve. Plus a step-by-step guide to service offerings communicated by your competitors. Be acquainted with what your competitors offer or promise to offer. Stand out and build a more competitive business.

Upgrade your website and other online communication channels. Improve your SEO and become more visible with a tailor made communication content.

Why use eDEST?

Learn from your guests. eDEST extracts insight and knowledge from big data about tourist destinations on social media and other online sources. Understanding how tourists perceive the market, and which destination features drive their interest, gives invaluable insight for successful marketing campaigns & content marketing strategies.

Improve reputation management and customer experience. The importance of other traveller opinions in destination selection is indisputable. eDEST provides a data-driven view into specific elements. By identifying tourism value chain strengths and weaknesses, eDEST can help design effective tourism strategy plans and improve the destination experience, according to visitor preferences.

Evaluate and optimize your communication activities. eDEST supports the process of destination branding by comprehensively monitoring image and highlighting discrepancies between perception and reality.

Research units

eDEST can be used at any destination level, be it a country, region, city or a single attraction as a micro-destination.

What are the implications of eDEST?

  1. Detailed analysis through real-time web crawling including, social media, review sites, forums and other online sources
  2. Deep insight into the activities and preferences of tourists through unique eDEST image model
  3. Evaluation of communication activities
  4. Identification of tourism value chain strengths and weaknesses
  5. Detecting discrepancies between the perception of tourists and what is projected by destination

What can eDEST results be used for?

  • Tourism strategies
  • Tourism marketing plans
  • Unique inputs for marketing campaigns
  • Inputs for tourism promotion agencies

What makes eDEST unique?

Existing big data solutions for monitoring guest experience are limited and focused on analyzing the performance of key product categories. Without doubt, the sentiment analysis provides valuable information for product development and is also an essential part of eDEST analytics. However, eDEST has some unique features:

  • Comprehensive and multi-layered destination analysis. The conceptual model of eDEST is grounded in extensive scientific and empirical research.

  • Competitive differentiation. By comparing destination image across main competitors and identifying the destination’s most distinct aspects in the eyes of visitors, eDEST can be used to set destination products, services and the brand apart from those of its competitors.
  • Ability to evaluate and optimize communication activities. eDEST discovers and explores discrepancies between user-generated content and paid promotional material (the difference between advertising and word of mouth) to build a story that is more credible and appealing to tourists.

More coming soon